ASIAN BUSINESS SCHOOL, NOIDA
FACULTY PUBLICATION

NAME OF FACULTY	TITLE OF PAPER	NAME OF JOURNAL / BOOK / MAGAZINE	PUBLICATION YEAR	NATIONAL/ INTERNATIONAL	SCOPUS INDEXED /UGC LISTED / PEER REVIEWED
DR. SUNITA VERMA	The Chaotic Growth of Open AI: From Non Profit Beginnings to Billion-Dollar Battles	Cases in Business: A Collection of Cases in New Paradigms of Business Management. Kunal Books, Delhi (ISBN : 978-93-95651-94-3)	2024	National
	To Study the Impact of Chat GPT Tool on Academic Learning: Perspective of Students and Teachers in Higher Education	Journal of Informatics, Education and Research	2023	International	ABDC C
	Assessing Relationship between Employee Engagement and Organizational Commitment	Journal of Emerging Technologies and Innovative Research (2349-5162)	2018	International	Peer Reviewed UGC
	Driving Towards Employee Engagement Through Work Design	Pezzottaite Journals – International Journal of Organizational Behaviour and Management Perspective – A Refereed Quarterly Journal (ISSN-2279-0950)	2018	International	Peer Reviewed UGC
DR. SHWETA BATRA	Book: Cases in Business: A Collection of Cases in New Paradigms of Business Management	Kunal Books, Delhi (ISBN : 978-93-95651-94-3)	2024	National	PEER REVIEWED
	Book Chapter: Universal Human Values		2024	National
	Book Chapter: The Role of Artificial Intelligence in Developing an Effective Training Assessment Tool	Taylor & Francis	2023	International
	To Study the Impact of ChatGPT Tool on Academic Learning: Perspective of Students and Teachers in Higher Education	Journal of Informatics, Education and Research	2023	International	ABDC C
	Artificial Intelligence Tools in Talent Acquisition and The Impact on HR Effectiveness	European Economic Letters	2023	International	ABDC C
	An Analysis of The Impact of Quality of Work Life Factors on Employees Job Performance in Travel Industry in National Capital Region	International Journal of Applied Services Marketing Perspectives. Pezzottaite Journal (2279-0977)	2018	International	Peer Reviewed
	Quality of Work Life as a Predictor of Organizational Commitment: A Study with Special Reference to Travel Industry in National Capital Region	IITM Journal of Business Studies ISSN ONLINE: 2394-5028 ISSN PRINT: 2393-9451	2018	International	Peer Reviewed UGC
Dr Maroof Ahmad Mir	Case: Deloitte UK: From Talk to Action – A Case Study in Employee Driven Sustainable Transformation	Cases in Business: A Collection of Cases in New Paradigms of Business Management. Kunal Books, Delhi (ISBN : 978-93-95651-94-3)	2024	National
	CSR Communication and Purchase Intentions: Analyzing the Dynamic Consumer Psychology Process	Vision: The Journal of Business Perspective	2023	International	Scopus (Q2), Web of Science, ABDC, UGC Care
	Investor Intentions of Stock Market Participation in India: An Extended TPB Model	International Journal of Business and Globalization ISSN 1753-3635)	2022	International	InderScience, Scopus
	Investor Intentions for Mutual Fund Investments in India: Extended TPB Approach	International Journal of Business and Globalization ISSN 1753-3635)	2021	International	Peer-reviewed, Scopus, UGC Care
	E-Health Adoption in India – SEM Analysis Using DTPB Approach	International Journal of Management ISSN 0976-6510	2020	International	Peer-reviewed, Scopus, UGC Care
	Mobile Banking Adoption In India: Decomposed TPB Approach	Skyline Business Journal (ISSN 1998-3425)	2019	International	Peer-reviewed
	Productivity Change in Indian Manufacturing: A Comparison of Pre Reform and Post Reform Period	Anusandhan – NDIM Journal of Business and Management Research (ISSN: 2581-8120)	2019	National	Peer-reviewed
	Analysis of Stock Market Linkages Between Stock Markets of Selected Asian and Developed Countries	SS International Journal of Economics and Management (ISSN 2231-4962)	2018	International	Peer-reviewed
	Co-Integration Among the World Stock Market: A Case of BRICS	Journal of Emerging Technologies and Innovative Research (ISSN: 2349-5162)	2018	International	Peer-reviewed, UGC
Dr Veenu Arora	Case: Navigating the Challenges: A Case Study of ABC Ltd.’s Employee Turnover Dilemma	Cases in Business: A Collection of Cases in New Paradigms of Business Management. Kunal Books, Delhi (ISBN : 978-93-95651-94-3)	2024	National
	Happy People: How to Nurture Employee Engagement in an uncertain economy	4th International Conference on Advances in Management and Technology ICAMT 2024	2024	International Conference	JBS Noida
	GHRM, Sustainability Leadership and Sustainability Culture in Environmental Sustainability Performance of Organizations	International Conference on Sustainable Business Management SBM 2023	2023	International Conference	DOMS, IIT Roorkee
	Book Chapter: The Role of Artificial Intelligence in Developing an Effective Training Assessment Tool	Taylor & Francis	2023	International
	Green Management Issues and Business Impact	VISION 2070: Achieving Sustainability through Management and Technology	2022	International Conference	Asian School of Business
	Green Management Issues and Challenges and Its Effect on Performance of Firms	Global Business and Societal Reset ICGBSR 2022	2022	International Conference	Christ (Deemed) University
	Mobile Workplace Learning: Adoption and Learner Attitudes	Empirical Economic Letters	2022	International	ABDC C
	Employee Training and Development Need and Significance: A Review	Journal of Education: Rabindra Bharati University ISSN : 0972-7175	2021	National	Peer-reviewed UGC Care
	Paradigm Shift in the Performance Management System of Information Technology Organizations in Delhi National Capital Region	Anvesak ,ISSN: 0378-4568	2021	National	Peer-reviewed UGC Care
	A Study on Evaluating the Effectiveness of Training in Public Sector Banks	IJMR IUP Journal of Management (ISSN 0972-5342)	2019	International	Peer-reviewed UGC Care
	Effect of Spiritual Intelligence on Employee Motivation in Banking Sector		2019
	A Study on New Trends and Practices in Talent Acquisition and Retention		2019
	Rural Entrepreneurs Hip and Organic Farming in India: Present Status, Challenges and Technological Breakthrough	Advances in Economics and Business Management (2394-1545)	2019	National	Peer-reviewed
	Developing Professional Thinking and Skills in Learners	Nolegein Journal of Organizational Behaviour Management (2581-032X)	2019	National	Peer-reviewed
	Escape Through Consumption	ABS International Journal of Management (ISSN 2319-684X)	2019	International	Peer-reviewed
	A Study of Identification of Training Needs and Its Impact on Effectiveness of Middle-level Bank Employees of SBI	AIRO International Research Journal (ISSN: 2320-3714)	2018	International	Peer-reviewed UCG Care
	The Role of Leadership Competencies in Innovation	MERI – Journal of Management and IT (9742-093X)	2017	National	Peer-reviewed
Dr Kavita Khurana	Effective Branding in a VUCA Environment	Conference Proceedings – International Conference on IC-GATMC, IIMT (ISBN 978-93-8601-574-7)	2019	National	Peer-reviewed
	Green Products and Consumer Buying Behaviour	Conference Proceedings – International Conference on IC-GATMC, IIMT (ISBN 978-93-8601-574-7)	2019	National	Peer-reviewed
	The Increasing Importance of Technologies in Retail Sector	International Journal of Civil Engineering and Technology (IJCIET) (0976-6308)	2018	International	Peer-reviewed, Scopus, UCG
Dr Poornima Singh	Temporal Variation and Geospatial Clustering of Dengue in Delhi, India 2015-2018	BMJ Open (online ISSN: 2044-6055)	2020	International	Scopus
	Green Products and Consumer Buying Behaviour	Conference Proceedings – International Conference on IC-GATMC, IIMT (ISBN 978-93-8601-574-7)	2019	National	Peer-reviewed
	Effective Branding in VUCA World	Conference Proceedings – International Conference on IC-GATMC, IIMT (ISBN 978-93-8601-574-7)	2019	National	Peer-reviewed
	Health 4.0	ABS International Journal (2319-684x)	2018	International	Peer reviewed
	Health and e Learning Part 1	Amlee 2018 (978-93-5270-490-3)	2018	National	Peer reviewed
	Health and e Learning Part 2	Amlee 2018 (978-93-5270-490-3)	2018	National	Peer reviewed
Dr Bushra	Case: Nightlights as Indicator of Growth in Economic Activity	Cases in Business: A Collection of Cases in New Paradigms of Business Management. Kunal Books, Delhi (ISBN : 978-93-95651-94-3)	2024	National
	A Study on Investors Perception Towards Mutual Funds	ABS International Journal of Management	2022	International	Peer reviewed
	Impact of Gender, Age and Level of Income on Investors’ Behaviour – An Empirical Study	ICBF – 2022 Proceedings	2022	International	Peer reviewed
	Role of behavioral biases in investment decisions	MDIM business review	2021	International	Peer reviewed
	Cognitive biases of institutional investors	ABS International Journal of Management (ISSN : 2319-684x)	2021	International	Peer reviewed
	Macroeconomic factors affecting capital market- With reference to recent economic slowdown	ABS International Journal of Management (ISSN : 2319-684x)	2020	International	Peer reviewed
	Equity research of large cap companies of infrastructure sector listed on nse	ABS International Journal of Management (ISSN : 2319-684x)	2019	International	Peer reviewed
	Determinants of FII investment in India	Journal of management research and analysis (2394-2770)	2018	International	Peer reviewed UGC
	Impact of Financial Inclusion on Economic Growth – with special reference to Banking Sector	Conference proceedings- National Conference on Integrating Indian Values and Business Ethics for Sustainable Business Development (ISSN-2249-7382)	2018	National	Peer reviewed
	An Empirical Study on Investors’ Behavioural Biases and Security Market	Management Perspective, IILM (0975-0496)	2017	National	Peer reviewed
	Role of Micro Finance in Women Empowerment – A Review of Case Studies	Conference Proceedings – Paradigm Shift in World Economies- Opportunities and Challenges, 2017 (ISBN-978-1-63535-729-5)	2017	International	Peer reviewed
Dr Swati Bhatia	Book: Cases in Business: A Collection of Cases in New Paradigms of Business Management	Cases in Business: A Collection of Cases in New Paradigms of Business Management. Kunal Books, Delhi (ISBN : 978-93-95651-94-3)	2024	National
	Book Chapter: Taylor Swift and her Global Influence – The Rise of Swiftonomics	Cases in Business: A Collection of Cases in New Paradigms of Business Management. Kunal Books, Delhi (ISBN : 978-93-95651-94-3)	2024	National
	Book Chapter: Genomic Revolution: Unraveling the Future of Healthcare Through Personalized Medicine	Cases in Business: A Collection of Cases in New Paradigms of Business Management. Kunal Books, Delhi (ISBN : 978-93-95651-94-3)	2024	National
	Book Chapter: Transforming Operations with Zoho	Cases in Business: A Collection of Cases in New Paradigms of Business Management. Kunal Books, Delhi (ISBN : 978-93-95651-94-3)	2024	National
	Book: Cases in Business: A Collection of Cases in New Paradigms of Business Management	Cases in Business: A Collection of Cases in New Paradigms of Business Management. Kunal Books, Delhi (ISBN : 978-93-95651-94-3)	2024	National
	An Empirical Study of Ecological Sustainability on Ecological Organizational Performance	International conference pan IIM World Management Conference 2023 , IIM Sambalpur	2024
	International Conference on Sustainable Business Management (SBM 2023)		2023
	Book chapter: The Role of Artificial Intelligence (AI) in Developing an Effective Training Assessment Tool	hbk: 9781032576053 pbk: 9781032577685 ebk: 9781003440901 doi: 10.1201/9781003440901	2023	International	Taylor & Francis
	Book Chapter: The Inherent Risk of Climate Change becoming a hindrance in a Business Supply Chain	Isbn: 978-1-80455-563-7, eisbn: 978-1-80455-562-0	2023	International	Emerald publishing limited (emerald)
	A Study on Self-Efficacy Beliefs and Emotional Intelligence in Leadership Development	17th GJ-INTCONMITE 2023: Innovation for Smart, Inclusive and Sustainable Development	2023
	A Study on Globalized Environment and Human Resource Management and Development	International Conference ISDSI-Global 2023 Conference, IIM Ranchi	2023
	A Study on Sustainable Development Through Financial Inclusion in India	IITM Journal of Business Studies		National	UGC
	Hospital Alert Management System for Immediate Medical Services		2023		Design number: 6310188
	International Conference on Global Business and Societal Reset (ICGBSR 2022)		2022
	Book: Interdisciplinary Approach to Global Business and People: A Collection of Case Studies	LAP LAMBERT Academic Publishing (ISBN: 978-620-5-49516-2)	2022	International
	GHRM, Sustainability Leadership and Sustainability Culture in Environmental Sustainability Performance of Organizations	International Conference on Sustainable Business Management (SBM 2023)	2022	International	Doms IIT Roorkee
	Green Management Issues and Challenges and its Effect on Performance of Firms	Global Business and Societal Reset (ICGBSR 2022)	2022	International conference	Christ (Deemed to be university) Delhi-NCR
	Book – HUMAN RESOURCE MANAGEMENT	JAYALAKSHMI PUBLICATION, MADURAI, ISBN 978-93-91987-69-5	2022	National
	Cross Training and its Impact on Employees in Manufacturing Industry	Academy of Marketing Studies Journal (AMSJ) volume 26 issue 5	2022	International	ABDC Category B
	Mobile Workplace Learning: Adoption & Learner Attitudes	Empirical Economic Letters	2022	International	ABDC Category C
	How to build Organization Image: Approach, Process & Outcomes	ABS International Journal of Management	2021	International	Peer reviewed
	Employee Training & Development Need and Significance: a Review	Journal of Education: Rabindra Bharati University ISSN : 0972-7175	2021	National	Peer reviewed UGC Care
	Paradigm Shift in the Performance Management System of Information Technology Organizations in Delhi National Capital Region	Anvesak, ISSN: 0378-4568 (vol 51 no 01(xix)	2021	National	Peer reviewed UGC Care
	Training and Employee Performance : Empirical Study on Durgapur Steel Plant	Psychology and Education (ISSN online : 0033-3077)	2021	National	Scopus and UGC
	An Empirical Analysis of Impact of Training and Development on Employees in Durgapur Steel Plant	IITM Journal of Business Studies (JBS) ISSN online: 2394-5028 ISSN print: 2393-9451	2021	National	Peer reviewed UGC Care
	Understanding Behavioral Aspects of Financial Planning and Investing during a Crisis	ISBN: 978-3-96492-278-6	2021	International	Weser Books, Germany
		National Seminar (online) on “HRM Transformations for Building an Adaptive Workforce”	2021
	Impact of Managing Technology and Innovation based Business for Entrepreneurs	ABS International Journal of Management (ISSN : 2319-684x)	2020	International	Peer reviewed
	Training and Development and its Impact on Employee and Organizational Performance: a Review	Sambodhi Journal (5.80) (ISSN : 2249-6661)	2020	National	Peer reviewed UGC Care
	The impact of mid-level Management Training Programs on Organizational Culture and Productivity: an Empirical Study	International Journal of Management (IJM), calculated by GISI (10.1471)	2020	International	Scopus and UGC Care
	Leadership And Competency For Human Capital Development	Our Heritage (4.912) ISSN: 0474-9030	2020	International	Peer reviewed UGC Care
	A Factor Analytical Study: Organizational Climate and Employee Engagement in IT Sector in National Capital Region	Think India Quarterly Journal (6.2) (Issn:0971-1260)	2019	International	Peer reviewed UGC Care
	Competency Models for Training & Development : A Review	IITM Journal of Business Studies (JBS) ISSN 2393-9451	2019	National	Peer reviewed
	The Role of Digitalization, Training and Learning in Indian SMEs for Creating Sustainability	International Journal of Management, IT & Engineering (IJMIE) (7.119) ISSN: 2249-0558	2019	International	Peer reviewed
	Talent Intelligence and Universal Employment	Published in CPJ Global Review – A National Journal of CPJ-CHS & School of Law Issn no. 0975-1874	2018	National	Peer reviewed
Ms. Shipra Srivastava	Case Study- Santa’s Transformation: Coca-Cola’s Iconic Marketing Campaign and the Evolution of Christmas Traditions	Cases in Business: A Collection of Cases in New Paradigms of Business Management. Kunal Books, Delhi (ISBN : 978-93-95651-94-3)	2024	National
	An Analysis of the Efficacy, Production and Distribution Challenges of COVAXIN by BharatBiotech	Cases in Business: A Collection of Cases in New Paradigms of Business Management. Kunal Books, Delhi (ISBN : 978-93-95651-94-3)	2024	National
	Book – Human Resource Management	Jayalakshmi Publication Madurai, ISBN 978-93-91987-69-5	2022	National
	Cross Training and its Impact on Employees in Manufacturing Industry	Academy of Marketing Studies Journal (AMSJ) volume 26 issue 5	2022	International	ABDC Category B
	How to build Organization Image: Approach, Process & Outcomes	ABS International Journal of Management	2021	International	Peer reviewed
	An Empirical Analysis of Impact of Training and Development on Employees in Durgapur Steel Plant	IITM Journal of Business Studies (JBS) ISSN online: 2394-5028 ISSN print: 2393-9451	2021	National	Peer reviewed UGC Care
	Employee Training & Development Need and Significance: A Review	Journal of Education: Rabindra Bharati University ISSN : 0972-7175	2021	National	Peer reviewed UGC Care
	Paradigm Shift in the Performance Management System of Information Technology Organizations in Delhi National Capital Region	Anvesak ISSN: 0378-4568 (vol 51 no 01(xix)	2021	National	Peer reviewed UGC Care
Mr Ashish Bhardwaj	The Social Environmental Impact of Ship Breaking Business: an Analysis of World’s Largest port along India	International Journal of Creative Research and Thoughts (ISSN: 2320-2882)	2020	International	Peer reviewed
Mr Ashish Bhardwaj	A Comparative Study on J.S.Verma Committee Report and the Criminal Law (amendment) Act 2013 : The Journey Ahead	Lex et Societatis Contemporary Legal Issues (ISBN: 9789387910065)	2018	National	Peer reviewed
Ms. Preeta Rajiv Sivaraman	Segmentation of Consumers using unsupervised learning	ABS International Journal of Management	2021	International	Peer reviewed
	Big Data Analysis for Online Education	Elementary Education online ISSN: 1305-3515	2021	International	Peer-reviewed, Scopus
	Bitcoin – An Ephemeral Linguistic Appraisal	International Journal of Advanced Science and Technology ISSN: 2005-4238 (print) ISSN: 2207-6360 (online)	2020	International	Peer-reviewed, Scopus
	Big Data Analytics in Higher Education and Application of Crowd Sourcing	Journal of Emerging Technologies and Innovative Research(JETIR) ISSN: 2349-5165	2019	International	Peer reviewed UGC
Dr. Aijaz Ahmed	Sustainability Speaks: Patagonia’s Iconic Campaign	Cases in Business: A Collection of Cases in New Paradigms of Business Management. Kunal Books, Delhi (ISBN : 978-93-95651-94-3)	2024	National
	Subcultural Influence on Brand Loyalty: an Exploratory Study in Jammu and Kashmir	International Journal of Marketing Management Research (IJMMR)	2012	International	Blind peer reviewed
	Regional Influence on Brand Consciousness in Jammu & Kashmir	Golden research thoughts	2012	International	Blind peer reviewed
	Health and Packaging Consciousness across various Regional and Religious Subcultures in Jammu and Kashmir	Conference Proceeding of World Business and Economic Research Conference, Auckland, New Zealand	2012	International
	Consumer Decision Making Styles: A Comparative Study of Male and Female Consumers in India	Handbook of Management Behavioural Science	2011	National
Dr Rachita Kapoor Bhasin	A Case Study on the Takeover of Air India by Tata from the Indian Government and the Subsequent Renovation of the Airline	Cases in Business: A Collection of Cases in New Paradigms of Business Management. Kunal Books, Delhi (ISBN : 978-93-95651-94-3)	2024	National
	Crisis marketing: A Study on Turbulent Marketing Challenges	Journal of Research Administration	2024	International	Scopus
	The Modern Marketing Organizations Revolution Enhancing Strategy for Successful Business	Korea Review of International Studies	2023	International
	Towards Sustainable Development : Balancing Environmental, Social & Economic Dimensions	National Press Associates 978-93-90863-98-3	2023
	Towards Environmental Awareness: A Review on the Upgrowing Edge of Green Cosmetics	Indian Journal of Economics & Business	2019
	Green cosmetics- Changing Young Consumer Preference & Reforming Cosmetic Industry	IIJRTE	2019
	Green cosmetics- A Positive Outlook towards Social Responsibility	Science Globe International	2019	International
Ms. Shruti Pandey	Marketing with Emotions : A Case study of Friendship Day Advertising by CEAT	Cases in Business: A Collection of Cases in New Paradigms of Business Management. Kunal Books, Delhi (ISBN : 978-93-95651-94-3)	2024	National
Ms. Shruti Pandey	Cinema and Social Transformation	International Conference as a Global Platform for Industry-Academia Interface: A Study of Four Editions of ican”.	2021	International	Peer reviewed UGC
Mr. Sumit Rastogi	Economic Ramifications of a Financial Fraud: A Case Study of Telgi Scam	Cases in Business: A Collection of Cases in New Paradigms of Business Management. Kunal Books, Delhi (ISBN : 978-93-95651-94-3)	2024	National
	Importance of New Education Policy and Its Impact on Higher Education	9th PAN IIM World Management Conference IIM Sambhalpur	2024
	An Analysis of Factors Influencing Customers’ Preference in Selecting Telecommunication Companies In NCR	International Journal of Research Trends & Innovation	2023	International	Peer reviewed
	Crisis Marketing: A Study on Turbulent Marketing Challenges	Journal of Research Administration	2023	International	Scopus
	Book Chapter – Smart Global Value Chains in Manufacturing Industry	Smart Global Value Chain: Future Innovations ” – by CRC Press- Taylor & Francis Group publications	2023	International
	Embracing Digitilsation & Innovation: A Catalyst for Transformation	India@75 Presidency of G20(An economic perspective)	2023	National
	How SEO and SEM Increase the Sales of a Business	International Journal of all Research Education and Scientific Methods (IJARESM)	2022	International	Peer reviewed UGC
	IPP Improvement at Primary and Secondary Sorting Station in Flipkart	International Journal of Scientific Research in Engineering and Management (IJSREM)	2022	International	Peer reviewed UGC
	The Impact of Motivation Programs on Employees Performance	International Journal of all Research Education and Scientific Methods (IJARESM)	2022	International	Peer reviewed UGC
	Public Perception on Plastic Ban – A Study	21st International Business Horizon INBUSH ERA World Summit 2021	2021	International	Amity University, Noida
Ms. Priyanshi Sharma	Transformation which Amazon Go Store Brings in Digital Era	Cases in Business: A Collection of Cases in New Paradigms of Business Management. Kunal Books, Delhi (ISBN : 978-93-95651-94-3)	2024	National
	Crisis Marketing: A Study on Turbulent Marketing Challenges	Journal of Research Administration	2023	International	Scopus
	Financial Markets & International Financial Architecture	India@75 Presidency of G20(An Economic Perspective)	2023	National	Peer reviewed
	An Analysis of Factors Influencing Customers’ Preference in Selecting Telecommunication Companies in NCR	International Journal of Research Trends & Innovation	2023	International	Scopus
	Role of Digitalization in Documentation and Preservation an Application of Industry 4.0	Taylor & Francis group USA: Digital Cultural Heritage: Challenges, Solutions and Future directions	2023	International	Scopus
	Impact of E-Governance on Employee Performance	E-Governance: Empowering Citizens and Organisations for Nation Building, Amity University Lucknow	2022
		Role of HR in Sustaining Employee Motivation in Challenging Times with Special Reference to Pandemic	7th Global Leadership Research Conference 2022, Amity University Noida	2022	Amity University, Noida
		Impact of Remote Work Culture on Employee Engagement	Annual Doctoral Colloquium, Jaipuria Institute of Management, Lucknow	2021
Dr Sarmistha Sarma	Case Study: Reviving the ‘mocha’-A Case of Café Coffee Day Brand Story of its Phoenix like Revival	Cases in Business: A Collection of Cases in New Paradigms of Business Management. Kunal Books, Delhi (ISBN : 978-93-95651-94-3)	2024	National
	Book: Cases in Business: A Collection of Cases in New Paradigms of Business Management	Cases in Business: A Collection of Cases in New Paradigms of Business Management. Kunal Books, Delhi (ISBN : 978-93-95651-94-3)	2024	National
		A comparative Study of Intention to use Agent Banking vis-a vis Traditional Bank branches in Bangladesh	Journal of Commerce and Accounting Research	2021	International	ABDC C
	5th international conference on “Sustainable Development”		2021
	An Empirical Study of National Culture based on Hofstede’s Model and its Effect on the Inequal Distribution of Income and Wealth.	The Management Accountant	2020	International	Peer reviewed
	An Assessment of the Role of National Culture as a Determinant of Entrepreneurial Orientation.	ICT Journal on Management Studies	2020	International	Peer reviewed
	Survival of the Fittest: An Exploratory Study of the Fitness Services with a Review of Customer Expectation and Service Delivery	International journal of advance and innovative research	2018	International	Scopus
	Cultural Nuances in Changing Consumer Behavior: Lessons for Cultural Positioning	Global Observations of the Influence of Culture on Consumer Buying Behavior	2017	International	Scopus
	Global Observations of the Influence of Culture on Consumer Buying Behavior	IGI Global	2017		Scopus Elsevier
	Consumer Behaviour -Principles and Practices	JK International International Conference on Sustainable	2016
	Cases on Branding Strategies and Product Development: Successes and Pitfalls	IGI Global Book Series	2014		Scopus Elsevier
	Book – Service Marketing	Sun India	2014
	Culture and Exploratory Buying Decisions: Interplay	SCMS Journal of Indian Management	2014	International	Scopus
	Why should boys have all the fun?-A Study on Growing Influence of Women Consumers in India	IJRMSS	2013	International	Peer reviewed
	A Monograph on Financial Gap with Relationship Banking Perspective	DCAS Journal of Management and IT Applications	2012	National	Discontinued
	Edited Book – Demographic Dividend of India Myth or Reality	Kunal Books, Delhi (ISBN : 978-93-80752-58-7)	2012	National
		International Conference on India in the Emerging Order –A Potential Market for the World.	2011	International
	Case Study –	Paristhiti’2011	2011
		4th International Conference on Contemporary Management Research	2011
	Impact of ‘Habit’ and ‘Choice’ on Customer Loyalty: A study on the Bank of Maharashtra	Gauhati University Journal of Commerce	2010	National
	Historical Perspective of Service Marketing In Banking	IITM Journal of Institute of Information Technology and Management	2010	National
	Book – Marketing Research and Business Statistics”	Sun India ISBN (978-93-80674-03-2)	2010	National
	New Paradigms in Business Management and Information Technology	Kunal Books (ISBN: 978-93-8075243-3)	2010	National
		National Conference on Rural Marketing (NCRM 2010)	2010	National
		National Conference on Financial Sector Reforms in India –The Roadmap Ahead	2010	National
		7th National Conference 2009 Indian Banking-A New Vision	2009	National
	Historical Perspective of Interplay between Religion and Business Ethics	Journal of Management of Amrapali Institute of Management Haldwani	2008	National
	Restructuring for Customer Delight – The Case of State Bank of India	ANVESA Journal of Management	2008	National
Ms. Shubhika Gaur	Book – Principles of Business Management	978-81-968394-3-7	2024	National
	Case Study: Nightlights as Indicator of Growth in Economic Activity	Cases in Business: A Collection of Cases in New Paradigms of Business Management. Kunal Books, Delhi (ISBN : 978-93-95651-94-3)	2024	National
	Happy people: How to Nurture Employee Engagement in an Uncertain Economy	4th International Conference on Advances in Management and Technology (ICAMT-2024)	2024	International
	An Empirical Investigation of the Impact of Talent Management Practices on Employee Engagement in Reference to the FMCG Sector with the role of Job Satisfaction as a Mediating Factor	4th International Conference on Advances in Management and Technology (ICAMT-2024)	2024	International
	An Empirical Investigation on Impact of Social Media Marketing of HEI on Students’ Psychology	International Conference on Advances in Management and Technology	2023/24	INTERNATIONAL	Emerald IN PROCESS
	Patent -Impact of Digital Marketing for Consumer Purchasing Behavior in e- Commerce	202341038223	2023
	Patent – Analysis of how important a Digital Payment Transaction in India	202341016450	2023
	Patent – Impact of Pradhan Mantri Kaushal Vikas Yojana (PMKVY) Scheme towards Skill Development in rural area of India	202341026138	2023
	Universal Human Values		2023	National
	Life skills with an Emotional Focus		2023	National
	How can Life Skills help the Younger Generation to make better Choices		2023	National
	Leadership Competencies: Is it time for a Paradigm Shift?		2023	National
	Applying Artificial Intelligence to Explore Online Harassment and Cyberbullying Prevention	Impact of AI on Advancing Women’s Safety	2023	International
	Critical Analysis of NEP 2020 and its Implantation	New Education Policy 2020 – A New Paradigm to Empower India	2023	National
	Emerging Scenario of Higher Education in India in the Context of New Education Policy 2020	New Education Policy 2020 – A New Paradigm to Empower India	2023	National
	Grading system and Credit-based Curriculum	New Education Policy 2020 – A New Paradigm to Empower India	2023	National
	The new Workplace and Digital Education Generation Z and Millennials	International Conference on Advances in Management and Technology	2023	International
	Artificial Intelligence and its Implication in Business	International Conference held at the Maharishi University of Information Technology	2023	National
	A Comparative Study of Gender Inequality in Financial Literacy among the Lucknow Millennial	European Economic Letters	2023	International
	The New Workplace and Digital Education: Generation Z and Millennials	Scandinavian Journal of Information System	2023	International
	Technological Advancement in the Healthcare Sector in the View of Artificial Intelligence	ABS Journal	2023	National
	Reinventing People Analytics: A Study of Changing Scenario with Automated Systems in Human Resources	ABS journal	2023	National
	Intrusion Detection for the Internet of Things	Internet of Things and Cyber Physical Systems	2022		Taylor & Francis
	Impact of Covid-19 on Familial Bonding – Lost or Found		2022	National
	Patent – Analyzing of Why Amazon Wholesale Distribution Fall down in Indian Market	202241074746	2022	Published
	Modified Study on Customer Gratification Towards Online Market and Super /Hyper Market.	EBSCO	2021	International
	Risk Analysis and Management in Projects	Knowledge Engineering for Modern Information Systems	2021	International
	Leadership skill Development: Importance and Stages	Academic Leadership Essential to turn Vision into Reality	2020	International
	Role of Education in the Empowerment of Women and Development	Education and Women Empowerment	2020	International
Dr Richa Sharma	Study of 6S Lean Manufacturing Tool in an Industrial Environment: A Review	12th International Conference on Contemporary Issues in Management, ISME Bangalore	2024	International
	Analysis of Marketing Strategies based on Cross-Cultural Perspectives in-Commerce		2022
	Case Study – 5S Housekeeping – A Lean Tool	Advances in Industrial & Production Engineering	2021	International	Scopus
	Reducing Soldering Defects in Mobile Phone Manufacturing Company: A DMAIC Approach	IOP Conference: Materials Science and Engineering	2020	National
	Overall Equipment Effectiveness (OEE) Measurement of TPM Manager Model Machines in Flexible Manufacturing Environment: a Case Study of Automobile Sector	International Journal of Productivity and Quality Management	2019	International	Scopus
	Study of 5S Lean Technique: A Review Paper	International Journal of Productivity and Quality Management	2019	International	Scopus
	5S Housekeeping lean technique by using system Dynamics Methods	International Conference on Mechanical and Energy Technologies, ICMET-2019	2019	International
	Using System Dynamics Approach on 5S Lean Improvement Tool: A Case Study	Future Learning Aspects of Mechanical Engineering	2018	Amity University
	The Impact of Total Productive Maintenance on Key Performance Indicators (PQCDSM):- a case study of Automobile Manufacturing Sector	International Journal of Productivity and Quality Management	2018	International	Scopus
	The study of Gas Turbines and Their Applications in Aircrafts and Electricity Generations	International Journal of Current Trends in Engineering & Technology	2017	International	Peer reviewed
	Importance and Effectiveness of Human Related Issues in Implementing Total Productive Maintenance: a Study of Indian Manufacturing Organizations	International Journal of Industrial and Systems Engineering	2016	International	Scopus Sci
	Impact of Implementing Japanese 5S Practices on Total Productive Maintenance	International Journal of Current Engineering and Technology	2015	International	Peer reviewed UGC
	Implementation of 5S Practices: A Review	Uncertain Supply Chain Management	2014	International	Scopus
	Total Productive Maintenance Review: A Case Study in Automobile Manufacturing Industry	International Journal of Current Engineering and Technology	2013	International	Peer reviewed UGC
	TPM implementation: A Systematic Approach to Successful Operations in Indian Manufacturing	International Conference on Smart Technologies for Mechanical Engineering ISSN: 978-93-83083-35-0	2013	·
	Measurement of Overall Equipment Effectiveness (OEE) through Total Productive Maintenance (TPM) initiatives in Automobile Sector: A Case Study	International journal of contemporary practices,	2011	International	Peer reviewed
	Optimum Investigation of Friction Stir Welding Parameters of Aluminum	International Welding Symposium – Advances in Materials & Joining Challenges	2008	National
	Total Quality Management	International Conference on Management Science and Arts	2008	National	Gurukul Kangari University, Haridwar
	Advances in Materials and Joining Challenges and Opportunities	International Welding Symposium	2008	National
	Advances in CAD/CAM Technology	Artificial Intelligence & Expert Systems: An Overview	2006	Offline

Research

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